Kyron Horman: How a Missing Child Helped Build No Limit

NoLimitList.com — Tue, 20 Sep 2011 05:17:52 -07:00

Kyron Horman has the worst luck when it comes to in-laws as anyone watching CNN found out in June of 2010 when he disappeared after last being seen with his dad's wife Terri Horman. Her behavior caught the attention of the media sparking international outrage resulting in a witch hunt and a No Limit List prototype. When Kyron first went missing the local news media was all over it, but it wasn't until Terri's behavior made things juicy enough to catch the eyes of Nancy Grace and other national news figures as more than just another missing child case. Her scandalous behavior included an alleged attempt to hire a hit man to kill her husband, sexting one of her husband's friends after Kyron disappeared, hiring an expensive defense attorney, and refusing to talk to police. The media loved it and she became the Tot Mom of 2010. It was that climate that led us to register TerriMoultonHorman.com and use it to launch an uncensored forum about the case. Our main content writer for the immigration prototype drunk dialed me on the 4th of July and I easily talked me into it because I realized the potential of another prototype. At the time we had already decided to build No Limit List in stages and the Horman case gave me a chance to convert more code quickly, recruit users, and conduct search engine optimization (SEO) research while serving a good cause. Early No Limit List prototypes achieved the basic functionality needed to provide a service for listing absolutely anything, but used an obsolete programming language and needed more features to be capable of retaining users. At that point most of our prototypes were coded using VB.Net and although we had built one using C# it had too many flaws, so we used Terri Moulton Horman to build the foundation for a better model. In addition to being able to convert more code our goal was to launch the site within one week from start to finish and develop a template that we could use to build a publishing service targeting any hot button issue just as quickly in the future. We succeeded with both and officially launched the site on July 9th, 2010. After a press release marketing effort we were able to reach our target market easily on Twitter and by posting our URL on comment boards beneath relevant articles on news sites. We did have success with Facebook at first as well, but were kicked off for violating their stupid rules one of which bans the creation pages that were hurtful to an individual. We also had someone create a bogus Terri Horman profile on our behalf that did quite well until that account got suspended. As a professional SEO I found the site quite useful for gauging search engine result pages (SERPs) performance with a relevant domain name for a breakout term with stiff competition. At first it got a lot of traffic from being on the first or second page of Google for "Terri Moulton Horman" before slipping to page 4 behind news authorities after the Dateline episode. Eventually I noticed it at number one 3 or 4 months after launch when the dust settled. I attribute that success primarily to domain name relevancy. Conclusion In the end Kyron Horman helped build No Limit List by being a good kid who did nothing wrong. We would rather give him credit for laying the ground work for us to build a practice field than the evil step mother last known to have seen him. In the end he helped us learn a lot and we put those lessons to work in ways that already create a better user experience for people on No Limit List. We hope that he is alive wherever he is and capable of reading our thanks someday. Personally, I learned lessons thanks to Kyron that have helped me professionally. After accepting a full time job offer doing SEO work shortly after building TerriMoultonHorman.com I was able to use data acquired from it in the workplace to serve my boss better. To show our thanks we will continue to keep the site online and use offensive marketing to drive traffic its way until he is found because we care about the small people.
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Dateline NBC: Wicked Step Mother Terri Horman

PoliticallyCorrect — Thu, 15 Sep 2011 11:51:33 -07:00

Terri Horman took a public reaming from Desire Young, Tony Young, and Kaine Horman on Dateline NBC for being one of the worst step mothers in American history. That is because Kyron Horman disappeared shortly after being seen with Terri Horman, is still missing, and Terri still ain't talking after hiring an expensive lawyer. The Axis of Kyron (Desire, Tony, and Kaine) went into great detail about the events of the day he disappeared, the holes in Terri Horman’s story, and her post disappearance shenanigans. The timeline is well known by now. Terri drops kid off at his school science fair in the morning, kid does not show up in class, and never comes home in the afternoon. The police got involved shortly afterward combing the area for him recognizing the fierce urgency of the first 24 hours when looking for a missing child. Terri Horman appeared cooperative at first, but started acting sketchy when she performed poorly on lie detector tests. Then the police found out that her phone pinged a heavily forested area down by the river called Sauvie Island during the time period between the science fair and when Kyron should have come home on the bus and they started asking people if they had seen Terri Horman that day. Then like something out of a horror movie Kaine Horman was informed that Terri may have attempted to have him killed, grabbed his daughter, and got the hell out of there. Then things went from just plain creepy to just plain sleazy when it was discovered that Terri Horman had tried to have an affair with one of Kaine’s high school buddies while she should have been looking for Kyron. Police seized his phone and found a combination of sexually explicit text messages and pornographic pictures. The latter leaving me wondering whether to despise Michael Cook or feel sorry for him. Finally the trashing of Terri concludes with a strong message from the Axis of Kyron for her to do the right thing and do whatever it takes to find Kyron. Now over a year later Kyron is still missing and Terri still looks like your worst nightmare of an in-law.
Learn more: Dateline NBC: Wicked Step Mother Terri Horman

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Kyron Horman: How a Missing Child Helped Build No Limit

Dateline NBC: Wicked Step Mother Terri Horman